So I began this post by writing on the major advances in publishing from prehistoric days thru the Dark Ages into the new era of PC and Fake News Wars. Then I began waxing philosophical on the need to protect, defend and celebrate the freedom of the press and the pursuit of truth.
I had to shake off the political fog and redirect my thoughts to the friendly bookstore that helps you sell books. This is the place where ultimately you would like your book to end up in. It is a good idea to make friends with the folks at a local bookstore and help them sell books, in particular, your book.
A local reading and book-signing event is the way to do this. Don't worry If you have never done such an event. Keep an eye out for bookstores who hold similar events. Approach them with confidence they will most likely be glad to assist you in making this an enjoyable and successful event.
The folks at Northshire Bookstore in Saratoga Springs helped us with an event that allowed us to read "The Kingdom Without Rhyme" to youngsters and their parents. After sharing this very exciting story we asked the children what they enjoyed most about the book and answered questions and then directed them to a special creative activity for them to do. Illustrator Megan Tenant and I autographed books while the children worked on their project.
The colorful and crazy inventor in the story has a collection of images which he uses to help cure the king of his affliction. That's all I can share of the story. However, the activity involves making your own "Rhymeoccular Image". (Become a friend from our Home Page for the password to the instructions) After the children had finished their project we had fun trying to guess what the rhyming image was. One child drew a bat on a hat, another a snake on a cake and a very bright young girl drew her dad Ben with his hen.
Make arrangements for your book reading months in advance so you have time to create and place posters as well as send out press releases and calendar notices in the local papers. Your bookstore may have a person who will consult with you about the event. This is a fun and engaging way to promote your book. You will also be helping out the local bookstore, and making friends with new people and smart children.
Check out these links for more detail on book-signing promotional events.